Macitalia

www.macitaliatravel.co.uk
With more travelers now booking flights and accommodation separately, traditional travel agents face a challenge. So specialist operator Macitalia asked Crombie Anderson to redevelop the web site to meet its customers' needs and reflect the high quality of service on offer.

Tantalising photography that changes with the seasons, coupled with simple navigation across the entire Macitalia service range, resulted in a site that makes visitors' mouths water at the prospect of a trip to Italy. Crombie Anderson also displayed the full effect of their creative skills with a fun drag and drop facility where visitors can 'pack' items of interest into a virtual suitcase which they then send to a consultant who will tailor a bespoke trip based on specific interests.

The content management system also means Macitalia can promote special offers via the website - helping to keep the site updated and relevant and encouraging return visitors.