Fife Campaign

Fife Constabulary planned to implement a ‘Safer Neighbourhoods’ campaign across Fife. Central to Crombie Anderson’s creative approach was the development of the ‘TIME 2 ACT’ identity which underlined a commitment to the public that Fife Constabulary was ready to deal effectively with criminal activity across Fife whilst at the same time offering the public the opportunity to play a significant role in supporting the campaign.